Die neue Graphik / The New Graphic Art / Le Nouvel Art Graphique

Karl Gerstner & Markus Kutter

€112.00

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Year: 1959
Publisher: Verlag Arthur Niggli (Teufen, Switzerland)
Edition: First edition
Language: German, English, and French (Trilingual)
Pages: 248 pages (with 432 illustrations)
Condition: Good condition, complete with the rare original slipcase (foedraal)
Binding: Quarter-cloth with printed cardboard boards (Hardcover)

- This rare and highly influential masterpiece from 1959 was co-authored by the legendary Swiss designer Karl Gerstner and copywriter Markus Kutter. It stands globally as one of the definitive manifestos and historical surveys of the International Typographic Style (Swiss Style). The book provides a profound visual analysis of the evolution of modern graphic design, while simultaneously serving as a radical, practical demonstration of Gerstner’s own design principles. To present the three languages in a perfectly balanced and objective manner, the entire volume is strictly structured around a rigorous three-column mathematical grid. Furthermore, the typography is exclusively set in a single iconic typeface: Adrian Frutiger’s Univers. This particular copy is in good, collectible condition and is exceptionally unique due to the inclusion of its original cardboard slipcase with the signature yellow title label—a fragile element that has been lost on most surviving copies.